Hunter Steele on Why He Built Smokeball for Small Law

Hunter Steele grew up surrounded by small law. Now, as the founder and CEO of Smokeball, he’s built a legal tech company that helps small firms get more work done in less time.

From his early days shadowing his father in a three-person law firm to knocking on doors in Naperville, Illinois, Hunter shares the journey of how Smokeball found product-market fit, expanded across three countries, and became one of the most popular practice management systems in Australia, the U.S. and the U.K.

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We cover:

• How growing up in his Dad's small-town law firm shaped his vision for Smokeball
• How Smokeball got its first client in the U.S.
• Why small law firms struggle with running a business and how technology helps
• What it takes to launch and scale a legal tech company across different regions
• The surprising success of Smokeball’s AI assistant, Archie
• The biggest lessons from leading a fast-growing legal tech company
• Why small law firms should be billing more for the work they do

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Whether you're building a legal tech company, running a small law firm, or fascinated by how great businesses are built, this episode is packed with insights.